AI tools are only as useful as the instructions you give them.
A vague prompt produces generic output. A specific, well-structured prompt produces something you can actually use. Here are twenty prompts that work — covering strategy, writing, editing, and repurposing.
Strategy and planning
"Create a 4-week content calendar for a B2B founder in [industry]. Pillars: [list]. Audience: [describe]. Include format, hook, and content summary for each post."
"Suggest 10 LinkedIn post ideas for a [role/industry] that would resonate with [specific audience]. Focus on posts that are educational or opinion-led — not promotional."
"What are the most common questions [target audience] would search for about [topic]? List 15 questions in plain language."
"Generate five different angles for a LinkedIn post about [topic]. Each should appeal to a different emotion: curiosity, validation, surprise, ambition, and empathy."
Writing and drafting
"Write a LinkedIn post using this structure: Hook (stop the scroll), Story or insight (2–4 short paragraphs), CTA question at the end. Topic: [topic]. Voice: short sentences, conversational, no corporate language."
"Write a 1,000-word blog article about [topic] for [audience]. Include a clear framework with numbered steps. End with a practical CTA."
"Write five Instagram caption options for a video about [topic]. Each should be under 150 characters and end with a question."
"Write a YouTube video script outline for a 5-minute video about [topic]. Include hook, three main points, and a CTA."
Editing and improving
"Rewrite this paragraph to be more conversational. Target a Grade 6 reading level. Use shorter sentences: [paste paragraph]."
"Review this LinkedIn post. Is the hook strong enough? Does it sound corporate? How would you improve the structure? [paste post]."
"This post is too long. Cut it to 200 words without losing the core message: [paste post]."
"Rewrite this in the style of someone who is confident, direct, and avoids jargon: [paste content]."
Repurposing
"Turn this transcript into five LinkedIn posts using the hook, story, CTA format. Match the speaker's voice as closely as possible: [paste transcript]."
"Take this blog article and create: (1) a 10-slide carousel outline with headings, (2) three short caption options for social, (3) a newsletter introduction paragraph: [paste article]."
"I have a 45-minute recording on [topic]. Generate titles for 8 short-form video clips I could cut from it — each focused on a single, valuable insight."
Specific formats
"Write a poll question for LinkedIn on the topic of [topic]. Include four answer options that a professional audience would genuinely find interesting to vote on."
"Write an email subject line and preview text for a newsletter about [topic]. Target open rate — make it curiosity-driven."
"Generate three hook options for a TikTok video about [topic]. The hook should work as the first spoken line of the video — under 10 words."
"Write a LinkedIn About section for a [role description] whose target audience is [describe]. Conversational, first person, specific proof of results included."
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