https://www.thestrawhatgroup.com/resources Articles and guides on B2B content marketing, LinkedIn, AI search visibility, and the Signal System methodology. en-GB Tue, 26 May 2026 16:03:30 GMT https://www.thestrawhatgroup.com/resources/opus-clip-long-video-short-form https://www.thestrawhatgroup.com/resources/opus-clip-long-video-short-form Tue, 07 Apr 2026 09:00:00 GMT Tech Stack & Tools Opus Clip uses AI to find the best moments in long videos and turn them into short-form clips for TikTok, Reels, and Shorts. Here's how it works. https://www.thestrawhatgroup.com/resources/riverside-fm-podcast-video-recording https://www.thestrawhatgroup.com/resources/riverside-fm-podcast-video-recording Tue, 07 Apr 2026 09:00:00 GMT Tech Stack & Tools Riverside FM is the gold-standard tool for recording podcasts and long-form content for social media repurposing. Here's how to use it — and why the transcription changes everything. https://www.thestrawhatgroup.com/resources/capcut-social-media-guide https://www.thestrawhatgroup.com/resources/capcut-social-media-guide Tue, 07 Apr 2026 09:00:00 GMT Tech Stack & Tools CapCut is the most widely used free video editing tool for social media. Here's how to use its best features to produce more content in less time. https://www.thestrawhatgroup.com/resources/best-social-media-tools-small-teams-2026 https://www.thestrawhatgroup.com/resources/best-social-media-tools-small-teams-2026 Tue, 07 Apr 2026 09:00:00 GMT Tech Stack & Tools The right tools make a small team punch above its weight. Here's the complete recommended social media tech stack for 2026 — most of it free. https://www.thestrawhatgroup.com/resources/ai-prompt-templates-social-media https://www.thestrawhatgroup.com/resources/ai-prompt-templates-social-media Tue, 07 Apr 2026 09:00:00 GMT AI In Your Workflow The right AI prompts make the difference between content that gets ignored and content that lands. Here are 20 prompt templates that social media marketers can use immediately. https://www.thestrawhatgroup.com/resources/claude-vs-gemini-marketing https://www.thestrawhatgroup.com/resources/claude-vs-gemini-marketing Tue, 07 Apr 2026 09:00:00 GMT AI In Your Workflow Claude and Gemini are two of the most capable AI tools for marketers. Here's a practical comparison — what each one does well, where they differ, and how to decide which belongs in your workflow. https://www.thestrawhatgroup.com/resources/claude-social-media-workflow https://www.thestrawhatgroup.com/resources/claude-social-media-workflow Tue, 07 Apr 2026 09:00:00 GMT AI In Your Workflow Claude can handle the parts of your social media workflow that take the most time. Here's how to build it into your scheduling, repurposing, and strategy process — practically and effectively. https://www.thestrawhatgroup.com/resources/claude-content-creation-workflow https://www.thestrawhatgroup.com/resources/claude-content-creation-workflow Tue, 07 Apr 2026 09:00:00 GMT AI In Your Workflow Claude is one of the most capable AI tools available for content creation. Here's a practical workflow for using it as a founder or marketer — covering strategy, writing, repurposing, and quality control. https://www.thestrawhatgroup.com/resources/repurpose-content-15-touchpoints https://www.thestrawhatgroup.com/resources/repurpose-content-15-touchpoints Tue, 07 Apr 2026 09:00:00 GMT Content Strategy & Production One video, one recording, one article — repurposed into fifteen or more pieces of content across every platform. Here's the exact process, the tools involved, and what comes out the other end. https://www.thestrawhatgroup.com/resources/content-hierarchy-2026-what-gets-reach https://www.thestrawhatgroup.com/resources/content-hierarchy-2026-what-gets-reach Tue, 07 Apr 2026 09:00:00 GMT Content Strategy & Production Not all content formats are created equal. Here's the content hierarchy in 2026 — ranked from highest to lowest reach across the major platforms — and how to apply it to your strategy. https://www.thestrawhatgroup.com/resources/social-media-search-engine-gen-z https://www.thestrawhatgroup.com/resources/social-media-search-engine-gen-z Tue, 07 Apr 2026 09:00:00 GMT Content Strategy & Production 41% of Gen Z turn to social media first when looking for information. Here's why social platforms have become search engines — and what your brand needs to do about it. https://www.thestrawhatgroup.com/resources/tiktokification-interest-based-algorithms https://www.thestrawhatgroup.com/resources/tiktokification-interest-based-algorithms Tue, 07 Apr 2026 09:00:00 GMT Content Strategy & Production TikTok pioneered the interest-graph algorithm and every major platform copied it. Here's what the shift from social-graph to interest-graph means for your brand's content strategy. https://www.thestrawhatgroup.com/resources/tiktok-2026-for-you-page https://www.thestrawhatgroup.com/resources/tiktok-2026-for-you-page Tue, 07 Apr 2026 09:00:00 GMT Platform Guides TikTok is the most powerful content discovery engine ever built. Here's exactly how the For You Page algorithm works in 2026 — and how to get your content in front of the right people. https://www.thestrawhatgroup.com/resources/instagram-2026-algorithm-formats-reach https://www.thestrawhatgroup.com/resources/instagram-2026-algorithm-formats-reach Tue, 07 Apr 2026 09:00:00 GMT Platform Guides Instagram has 3 billion monthly users and a completely overhauled algorithm that now reads your captions and audio. Here's how to get reach on Instagram in 2026. https://www.thestrawhatgroup.com/resources/facebook-2026-is-it-worth-it https://www.thestrawhatgroup.com/resources/facebook-2026-is-it-worth-it Tue, 07 Apr 2026 09:00:00 GMT Platform Guides Facebook has 3.07 billion monthly users and a rebuilt AI algorithm. Here's an honest look at what works on Facebook in 2026 — and whether your business should be investing time in it. https://www.thestrawhatgroup.com/resources/platform-guide-2026-where-to-focus https://www.thestrawhatgroup.com/resources/platform-guide-2026-where-to-focus Tue, 07 Apr 2026 09:00:00 GMT Platform Guides With ten-plus platforms competing for your attention, where should you actually focus? Here's how to decide which platforms are worth your time in 2026 — and which ones are not. https://www.thestrawhatgroup.com/resources/linkedin-post-formats-ranked-performance https://www.thestrawhatgroup.com/resources/linkedin-post-formats-ranked-performance Tue, 07 Apr 2026 09:00:00 GMT LinkedIn & Personal Brand Based on analysis of 329,504 LinkedIn posts — here are the formats that get reach in 2026, ranked from highest to lowest, with practical guidance on each. https://www.thestrawhatgroup.com/resources/four-content-pillars-linkedin-founders https://www.thestrawhatgroup.com/resources/four-content-pillars-linkedin-founders Tue, 07 Apr 2026 09:00:00 GMT LinkedIn & Personal Brand The most effective personal brands on LinkedIn are built on four content pillars. Here's what they are, why each one works, and how to balance them in your posting schedule. https://www.thestrawhatgroup.com/resources/linkedin-algorithm-2026 https://www.thestrawhatgroup.com/resources/linkedin-algorithm-2026 Tue, 07 Apr 2026 09:00:00 GMT LinkedIn & Personal Brand LinkedIn rebuilt its algorithm using Large Language Models in late 2025. Here's exactly how the new system works and what it means for your content strategy. https://www.thestrawhatgroup.com/resources/uk-trust-crisis-personal-brand-b2b https://www.thestrawhatgroup.com/resources/uk-trust-crisis-personal-brand-b2b Tue, 07 Apr 2026 09:00:00 GMT LinkedIn & Personal Brand The UK has the lowest trust score of 38 nations surveyed. Here's what that means for B2B buyers — and why your personal brand is now your most important sales asset.